Do you remember last autumn/winter when Sainsbury’s started selling game meat that was being marketed as ‘healthy’, although there was no public health warning on the packaging about the possibility the meat could contain poisonous lead shot?
These products had been endorsed by the British Game Alliance, who apparently are all about ‘traceability and credibility’ (ahem).
[Photo by Ruth Tingay]
However, when customers asked Sainsbury’s about the provenance of this meat and whether it contained poisonous lead shot, the response was remarkably coy, (e.g. see here, here, here, here), especially from a supermarket that claims it wants to be ‘the UK’s most trusted retailer‘.
Sainsbury’s game dealer supplier, Holme Farmed Venison, didn’t respond to questions about the provenance of the game birds or whether the products contained toxic lead.
So in February this year, Wild Justice announced it had bought some of these products and was having them tested in a specialist laboratory to see whether they contained toxic lead and if so, how much (see here).
The results are in and this morning Wild Justice published them – see here
Oh dear, Sainsbury’s. It’s not looking good, is it?