They’re still at it!
A year on from selling products labelled as ‘healthy’, Sainsbury’s is once again selling pheasant and partridge meat that contains poisonous lead shot, way above the legal levels allowed for meats such as beef, pork and chicken.
Conservation campaign group Wild Justice has bought and tested more samples this season and the shocking results have just been published this morning. You can read about the full results on the Wild Justice blog (here) but take a look at this graph to see just how contaminated the Sainsbury’s pheasant breasts and game mix packs are, in comparison to the chicken samples tested as a control group:
Animal welfare and biodiversity ethics aside, would you fancy eating this? Or feeding it to your children? How would you feel about this level of contaminated meat being ‘donated’ to foodbanks for those living in crisis this winter?
And once again Sainsbury’s is being supplied by game dealer ‘Holme Farmed Venison‘ in Yorkshire, a company that has previously refused to respond to reasonable queries from customers such as ‘From which estates are you sourcing your gamebirds?’ and ‘How can I be sure you’re sourcing them from estates that are not involved in the illegal persecution of birds of prey?’.
And once again, these products have been ‘endorsed’ by the British Game Alliance, the game shooting industry’s ‘official marketing board’ which has now apparently changed its name to British Game Assurance as a marketing ploy but still lacks transparency and thus credibility (e.g. see here).
To find out whether other supermarkets and big brand stores are selling contaminated game meat this season, keep an eye on the Wild Justice blog as other samples are currently undergoing analysis.