Last year Waitrose became the first (and only?) supermarket to ban the sale of gamebirds that have been shot with toxic lead ammunition (see here).
It was a bold move but one that was welcomed across the conservation sector.
Meanwhile, after years of consistently defending the use of toxic lead ammunition (e.g. here’s a classic example from one of the industry’s ‘figureheads’ (ahem) claiming that concerns were “nonsense”), in February this year a suite of shooting organisations announced that they wanted to promote a voluntary ban on the use of toxic lead ammunition and see an end to its use within five years. They had clearly seen the writing on the wall and decided to jump before they were pushed, although according to a statement from the Wildfowl & Wetland Trust (WWT), a group that’s been at the forefront of campaigning against lead ammunition for a very long time,
‘While the transition to lead-free ammunition is a positive move forward, conservationists stress that previous voluntary bans have been unsuccessful and without policy change at government level, there will still be risks to human health, wildlife and the market for game birds. A full restriction will contribute to the further removal of poisonous lead from our environment‘.
And not every shooting organisation was in support of even a voluntary ban. Those doyens of scientific research, the Scottish Gamekeepers Association, refused to sign up with the other shooting organisations because, they claimed, the impacts of lead “must be better studied” (see here). The irony of that statement wasn’t lost on any of us.
And just to confuse matters further, just last month the UK shooting industry as a whole stated it was to fight a new forthcoming EU regulation restricting the use of toxic lead ammunition on wetlands (see here).
It’s with some interest then that John Gregson, senior manager of agri-food communications at Waitrose, gave a very strong presentation at the GWCT’s recent Game 2020 Conference on the company’s stance on lead shot.

This video is well worth watching. Aside from positioning himself as a former editor of the Shooting Times, and switching between talking about himself as a member of the shooting industry and as a Waitrose spokesperson, presumably to allay any fears amongst his audience that he might be perceived/smeared/dismissed as being ‘anti-shooting’, Gregson gives a compelling argument about why the shooting industry MUST drop the use of toxic lead ammunition ASAP – he argues that “we don’t have five years to get rid of lead“.
It was also good to hear him speak well of several scientists (namely Drs Debbie Pain and Rhys Green) who have worked for decades to demonstrate the no-brainer notion that toxic lead ammunition has to go.
Will the shooting industry listen?
Here’s the 25 minute video:























