Further to this morning’s news that a new study by leading UK academics has shown the shooting industry’s complete failure to achieve its much-heralded five-year voluntary transition away from using toxic lead ammunition (here), some within the gamebird shooting sector are continuing to shoot themselves in the foot.
Yesterday the Shooting Times published a news article that included the following statement:
“While there are claims from anti-shooting groups that the voluntary move away from lead use has yielded few results, the evidence for this suggests otherwise“.
I’m not sure whether the Shooting Times author and/or editor was aware of the impending publication of the Shot-Switch paper showing the failure of the five-year voluntary transition away from toxic lead ammunition and that this news item was his/their attempt to spin the results, or whether it is simply an unhappy coincidence (for Shooting Times) that this embarrassing nonsense was published the day before the scientific findings were published.
Either way, it makes them look ridiculous. Describing five years worth of peer-reviewed scientific evidence from leading experts at the University of Cambridge as “claims from anti-shooting groups” just exposes the lengths they’ll go to to push their propaganda.
It’s apparent that the Shooting Times article was probably based on a recent blog published on the BASC website on 24 February 2025 (although the BASC blog does not slur the scientific credentials of the Cambridge University research team, at least not this time – BASC does have form for doing this – see here).
The BASC blog, marking the fifth year of the shooting industry’s pledge to undertake a five-year voluntary transition away from using toxic lead ammunition, claims:
“As we reach this milestone, significant progress has been made. Market-led solutions have emerged, education and awareness have increased, and the sector has demonstrated its ability to adapt and innovate“.
That so-called “significant progress” ignores entirely the five years of research evidence produced by the Shot-Switch project and instead focuses on the “major strides” made by the shooting industry in terms of the availability of alternative, non-toxic ammunition and a claim that, “thousands of people have attended BASC’s sustainable ammunition events since 2020, before then switching to lead-free ammunition themselves“.
I’ve never understood the shooting industry’s arguments about there being a lack of availability of non-toxic ammunition. If you go to any large hunting retailers in the US you’ll see entire aisles stocked to the brim with non-toxic alternatives such as steel shot and bismuth:

Perhaps these products, or similar, aren’t easily available in the UK? I don’t know, I’ve never tried to buy any but if non-toxic ammunition isn’t easily available in the UK then what are all the waterfowl hunters using? They’ve been banned from using toxic lead shot for killing certain species and over wetland environments in the UK for decades (although compliance is low in England and in Scotland) so where are the compliant hunters sourcing their non-toxic ammunition?
BASC’s blog also makes the following claim:
“The impact of the transition is already being seen in the field. Many shoots have embraced lead-free ammunition, game dealers are increasingly sourcing lead-free game, and retailers are responding to consumer demand for more sustainable products. Through a combination of industry innovation and engagement with the shooting community, BASC and its members have demonstrated that sustainability and shooting can go hand in hand“.
This claim seems to be at odds with the particularly candid opinion of Louisa Clutterbuck, CEO of Eat Wild (the development board for ‘wild meat’ in the UK, although claiming that non-native reared & released gamebirds are ‘wild’ seems to be stretching it a bit!).
In an article published online in May 2024, Louisa said this:
“I have heard from several game dealers recently that some shoots are returning to lead on shoot days which is most alarming and retroactive. They don’t feel there is any benefit to them as a shoot but surely having all your game collected and knowing it is entering the food chain is the largest benefit of them all?
“When we are speaking to retail outlets we never bring up lead shot, we presume they are happy with it unless stated otherwise. Unfortunately, there has been a steep rise in these conversations and so we are discussing the options of lead-free shot more and more. I say unfortunately because there still is not enough supply of lead-free game to fulfill our current supermarkets as well as any new markets“
AND
“Waitrose cannot get enough supply of lead-free birds that they need, and their sales have dramatically fallen because of this, it will be no skin off their nose if they have to switch to selling farmed guinea fowl, we are fooling ourselves if we think otherwise“.
BASC is correct in saying that supermarkets are indeed responding to consumer demand for more sustainable products but that’s nothing to do with ‘the impact of the transition‘, as BASC claims, because so far, despite disturbingly inaccurate claims, evidence has shown that not one of the supermarkets has been able to ensure that all its gamebird products are lead-free.
Hopefully, by this time next week Defra’s Secretary of State Steve Reed MP and his colleagues in the devolved governments will have made an announcement about whether they intend to accept the recommendations of the Health & Safety Executive to ban the use of lead ammunition.

















