In a desperate attempt to appear relevant and pretend that it has a future, the game shooting industry has announced [Ed: text at foot of blog] a so-called ‘new’ formal partnership designed ‘to highlight the crucial role that sustainable game shooting plays in delivering biodiversity net gain through preserving and protecting cherished rural landscapes and a tremendous array of wildlife‘.
Calling itself ‘Aim to Sustain’, (and not to be confused with another group calling itself the same thing), this propaganda supergroup is nothing new at all. It’s the usual suspects, posturing and claiming with straight faces that modern game shooting is ‘sustainable’ and ‘has the highest standards of self–regulation’ (cough).
Er, if it was sustainable and able to demonstrate self-regulation, it wouldn’t find itself at the centre of so much controversy, scrutiny, police investigations, and calls for enforced regulation and therefore there’d be no need for this supergroup to form!
The partners in the new supergroup include the Countryside Alliance, British Game Alliance, British Association for Shooting and Conservation, Country Land & Business Association, Game Farmers’ Association, Moorland Association, National Gamekeepers’ Organisation and Scottish Land and Estates. The Game & Wildlife Conservation Trust are acting as ‘scientific advisors’.
Interestingly, the Scottish Gamekeepers Association is not involved – that speaks volumes, doesn’t it? Are their ideas too crazy even for this lot to tolerate?
All new members signing up to the partnership will receive a unicorn bubble gun.
They won’t of course, I’ve just made that up, but they might as well distribute unicorn bubble guns for all the credibility they’ll bring. This is the industry that has failed to self-regulate on a wide range of issues, including the continued illegal killing of birds of prey, the mass unregulated use of veterinary drugs spread across the uplands, the burning of vegetation on peatlands, the continued use of toxic lead ammunition, the casual, unregulated killing of hundreds of thousands of so-called ‘pest’ species and the release in to the countryside of millions upon millions of non-native gamebirds every year.
Pretending to be the champions of self-regulation just by saying it loudly and often, isn’t going to cut it, I’m afraid.
As a fantastic example of the propaganda we might expect from this lot, have a look at the very first press release they issued yesterday, which opens with the line:
‘The creation of Aim to Sustain has already received widespread support within the political world‘.
The press release goes on to provide a single quote of support from one elected politician – Sir Geoffrey Clifton-Brown – who also just happens to be BASC’s Vice President!
The other two ‘politicians’ quoted are unelected members of the House of Lords – Ian Botham and Nick Herbert. Botham is well known for his close links to the game-shooting industry (have a listen to his notorious car-crash radio interview on the subject) and Herbert just happens to be the Chairman of the Countryside Alliance who will be co-chairing this new supergroup with the chair of BASC!!!!!!
It’s hardly ‘widespread’ political support and it’s hardly impartial, is it?!
It looks to me like just another expensive greenwashing exercise. It might as well have called itself ‘Aim to Hide the Stains’.
Next!
AIM TO SUSTAIN ANNOUNCEMENT, 23 JULY 2021:
Rural Organisations Launch New Partnership
Leading UK rural organisations have today (23rd July) announced the launch of a formal partnership to promote the multitude of conservation and community benefits that make the countryside a better place for all to enjoy.
‘Aim to Sustain’ has been formed to highlight the crucial role that sustainable game shooting plays in delivering biodiversity net gain through preserving and protecting cherished rural landscapes and a tremendous array of wildlife.
The partnership will also focus on showcasing the contribution that game management makes to sustaining rural communities, providing high quality food and making the countryside a place that visitors treasure year in, year out.
The organisations committed to the Aim to Sustain partnership include the Countryside Alliance (CA), British Game Alliance (BGA), British Association for Shooting and Conservation (BASC), Country Land & Business Association (CLA), Game Farmers’ Association (GFA), Moorland Association (MA), National Gamekeepers’ Organisation (NGO) and Scottish Land and Estates (SLE). The Game & Wildlife Conservation Trust (GWCT) are acting as advisors.
The organisations will work together to communicate to the public and decision-makers how sustainability is at the core of progressive game management. The partnership will also promote the highest standards of self-regulation and produce credible, robust and focused research.
Aim to Sustain launches with a 10-week ‘Have Your Say’ consultation that will seek the opinions of the quarter of a million-strong combined membership of the individual organisations.
The Aim to Sustain partnership issued the following joint statement to mark the launch of this new initiative:
“Aim to Sustain is dedicated to protecting, preserving and promoting the many wide-ranging conservation, biodiversity and community benefits that make the countryside the place we love.
“So many people enjoy the great landscapes and tremendous array of wildlife and there is a colossal effort made to make that happen.
“Modern game management is a crucially important part of that effort and we are committed to demonstrating that high standards and robust self-regulation are the foundation of our efforts in delivering for the environment, species, habitat and food. We hope that this new and exciting partnership can achieve greater recognition of the multiple benefits that are provided as a result of game management and shooting.
“We want those benefits to be secured for future generations and we will continue to play our part in tackling climate change, producing biodiversity gain as well as ensuring the sustainability of wonderful wildlife.
“Rural organisations have stood side-by-side for many years but now, working as a partnership, we can be stronger and louder in highlighting the great work that is being done day in and day out for the benefit of the countryside, the environment, local communities and the people who cherish the sights and sounds of rural Britain.”
ENDS